{"id":4973,"date":"2024-10-10T07:29:52","date_gmt":"2024-10-10T07:29:52","guid":{"rendered":"https:\/\/ubarba.it\/saiwa\/"},"modified":"2025-03-26T13:48:55","modified_gmt":"2025-03-26T13:48:55","slug":"saiwa","status":"publish","type":"post","link":"https:\/\/ubarba.it\/en\/saiwa\/","title":{"rendered":"Saiwa"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tGenoese Tales<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cBresh\u201d<\/a><\/h3><\/div><\/div><\/div><\/div>

Frank Sinatra<\/a><\/h3><\/div><\/div><\/div><\/div>

Gaetano Pesce<\/a><\/h3><\/div><\/div><\/div><\/div>

Gilberto Govi<\/a><\/h3><\/div><\/div><\/div><\/div>

Goffredo Mameli<\/a><\/h3><\/div><\/div><\/div><\/div>

La Vespa<\/a><\/h3><\/div><\/div><\/div><\/div>

Luna Rossa’s Black Sails<\/a><\/h3><\/div><\/div><\/div><\/div>

Niccol\u00f2 Paganini<\/a><\/h3><\/div><\/div><\/div><\/div>

Olmo Biciclette<\/a><\/h3><\/div><\/div><\/div><\/div>

Sandro Pertini<\/a><\/h3><\/div><\/div><\/div><\/div>

Subbuteo<\/a><\/h3><\/div><\/div><\/div><\/div>

Tessuto jeans<\/a><\/h3><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Tessuto jeans<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe story begins in 1900, in the pastry shop in Via Galata in Genoa. Here the entrepreneur Pietro Marchesi, having returned from a trip to England, decided to market in Italy a sweet enjoyed there, the so-called sugar wafers, sugary biscuits that were served with tea. The bakery became increasingly successful, becoming one of Italy’s first baked goods confectionery companies. So it moved to Corso Giulio Cesare (after 1945 to Corso Gastaldi). But a name had to be given to this company and so, in 1920, Gabriele D’Annunzio was called upon. It was the Vate who, following the fashion of the time for acronyms, coined the name S.A.I.W.A, an acronym for Societ\u00e0 Accomandita Industria Wafer e Affini, for Marchesi’s company. D’Annunzio also collaborated on some advertising campaigns for the company, which became the official supplier to the Italian royal family in 1922.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/i><\/span>
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Previous<\/span> Olmo Biciclette<\/span><\/div><\/div><\/div><\/a>
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Next <\/span> Gilberto Govi<\/span><\/div><\/div><\/div><\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Other Genoese tales<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The story begins in 1900, in the pastry shop in Via Galata in Genoa. Here the entrepreneur Pietro Marchesi, having returned from a trip to England…<\/p>\n","protected":false},"author":1,"featured_media":4957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"full-width.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-4973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genoese-tales"],"acf":[],"yoast_head":"\nSaiwa - U Barba<\/title>\n<meta name=\"description\" content=\"Gaetano Pesce (La Spezia, 8 novembre 1939 \u2013 New York, 3 aprile 2024) \u00e8 stato uno scultore, designer e architetto italiano. 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